LIVE VIRTUAL EVENT: FEBRUARY 18th - 20th, 10:00 AM PST
Scaling past $1M usually breaks the business. You add revenue, but you also add headcount, headaches, and overhead.
Join us LIVE to install the ‘Lean Scale’ logic that allows you to double your revenue while actually decreasing the noise and operational drag.
WARNING: You’re Scaling a Business That Was Built for a World That No Longer Exists
AI Didn’t Just Change the Game — It Erased the Rulebook.
Certainty Challenge Starts In:




While most business owners scramble to fix what’s broken… Patch what’s outdated… Or pray for things to "go back to normal"…
This isn’t about adapting. It’s about replacing — before you get replaced.
No fluff. No theory. Just what works after the flood.
Are you tired of pretending things are "fine" when you know they’re not?
Do you still have to chase leads… even though your team swears the funnel’s working?
Does it feel like the more your revenue grows… the more chaotic it gets behind the scenes?
Are you constantly solving problems your team should be handling — but can’t?
Do you ever lie awake wondering how long you can keep this going… before something breaks?

You’re the one everyone depends on. You carry the weight. You keep the face. You’re the one who can’t afford to crack.
You look successful from the outside. But behind closed doors…?
You’re the only one holding it all together.
Your calendar is full — but your mind is fried. You’ve got clients. A team. Even cash in the bank…
But deep down?
You don’t feel in control. You don’t feel safe. You don’t feel certain.
And the scariest part? You can feel something big is coming — you just don’t know where it’s going to hit first.



Most business challenges are designed for beginners. They teach you how to "get your first client."
This is not that.
You have already proven you can sell. You have already proven you have a product the market wants. You don't have a "startup" problem.
We designed the Certainty Challenge™ for the two specific types of Founders who are ready to stop “holding it all together” and start building a machine that holds itself:
The “Stuck Scaler” ($1M - $3M): You have product-market fit, but you are trapped in the day-to-day. You need to replace human effort with Operational Logic so you can scale without burning out.
The “Complexity” CEO ($3M - $10M): You have a team and resources, but your business feels heavy. You need to strip away the noise and install a lean, data-driven framework that makes growth predictable again.


Dan Lok is the founder of Dragon 100™, a private advisory board and execution network for elite entrepreneurs who run companies from $1 million to $20 million + in annual revenue.
With more than two decades of experience as a strategic operator and investor, Dan has built and partnered with companies generating over $120+ million in yearly sales across SaaS, education, B2B services, and real estate. He has led and scaled teams of more than 300 people worldwide.
With Certainty Challenge™, Dan pulls back the curtain on the logic behind a ‘Self-Managing’ company. You get the proven blueprints to skip the ‘burnout phase’ entirely and build a team that transforms your high-stress job into a high-value asset.
Dan delivers the good, the bad, and the ugly. No fluff, no theory. Just real, practical strategies that work.



(Focus: Lead Flow, Automated Nurture, & One-To-Many Selling)
Stop letting "human error" kill your conversion rates. On Day 1, we are going to install the "Invisible Sales Manager" into your business - a set of automated protocols that work 24/7/365 to capture, nurture, and close leads before your competitors even wake up.
The "Speed-To-Lead" AI Protocol: The terrifying math behind why you are losing 80% of your leads in the first 5 minutes—and the simple “Instant-Response” mechanism we install that engages prospects in under 6 seconds (without you touching your phone).
The "Missed Call" Money Pit: How to plug the single biggest leak in your sales bucket using a “Voice AI” safety net that catches every missed call, books the appointment, and answers questions while your front desk is at lunch (or asleep).
The "Reputation Rocket-Fuel" Loop: The automated "Review-Generation" sequence that turns your past clients into your most profitable marketing channel. (We’ll show you how to dominate Google Reviews in your local area on autopilot).
The "One-To-Many" Leverage Point: Why 1-on-1 selling is the slow lane to burnout—and how to structure a “Group Selling” environment (webinar or stage) that closes 20 people in the time it usually takes to close one.



(Focus: Removing Constraints, Repeatable Systems, & Drag Reduction)
Revenue feeds the ego, but systems feed the family. On Day 2, we stop the "hustle" and start the "engineering." We will surgically remove the noise from your fulfillment process so you can double your client load without adding a single hour to your work week.
The "Bottleneck Breaker" Protocol: Every business has exactly ONE "Constraint" holding it back. We will use the Theory of Constraints to identify your specific choke-point—and show you how to shatter it so flow returns instantly.
The "Franchise Prototype" Model: How to turn your "art" into "science." We will build Repeatable Systems that allow “average” team members to produce "expert" results, ensuring your quality never dips even as you scale to the moon.
The "Complexity Tax" Audit: We will look at your current delivery model and identify the "friction points" where profit is bleeding out through inefficiency (and how to cauterize the wound instantly).
The "Zero-Touch" Delivery System: How to use automation to remove yourself from the fulfillment chain entirely, creating a business that runs on Process instead of Personality.
Escaping The "Golden Handcuffs": The step-by-step roadmap to firing yourself from the day-to-day operations so you can ascend to the "Owner's Box" (and finally take a vacation where you don't check Slack).






(Focus: Hiring “A-Players,” Automated Management, & Enterprise Value)
You don't need "more employees." You need a specific type of psychological asset that appreciates in value over time. On Day 3, we install the leadership framework that allows you to step out of the daily grind and into the "Owner's Box."
The "Psych-Screen" Filter: Stop guessing who to hire. We will reveal the "Psychological Evaluation" protocol that puts the right people in the right seats with scientific precision, so you never try to fit a "round peg in a square hole" again.
The "Anti-Resume" Hiring Algorithm: The exact hiring process that filters for values first and skills second, virtually eliminating high turnover and the nightmare of constant retraining.
The "Vivid Vision" Alignment System: How to replace “micromanagement" with "mission." We will craft the specific "North Star" document that aligns your entire team’s daily actions with your 3-year financial goals, eliminating ambiguity and the need for constant oversight.
The "Compensation-For-Performance" Model: A math-based pay structure that rewards results rather than hours—ensuring your top talent is fiercely loyal and motivated to grow the business for you.
The "Self-Correcting" Culture Code: How to install a set of "Core Values" that act as an automated HR department—empowering your team to make the right decisions and solve problems without ever needing to call you.
Join the Challenge Now for a One-Time Discounted Payment of ONLY $97
Challenge Starts In:

For the founder who needs the blueprint
Get a virtual seat at the table for all 3 days of the live training. You will see every slide, hear every strategy, and participate in the live exercises.
You’ll get:
3-Day LIVE Access: Full entry to Day 1 (Sell), Day 2 (Scale), and Day 3 (Lead).
Networking Access: Connect with other high-level founders in the challenge community.
Live Implementation: Do the work during the call (no homework).
Private Interactive Q&A with Dan during the Intensive (Value: Priceless)

For the founder who wants speed and access (Most Popular)
Designed for the business owner who knows that access is the ultimate accelerator. You aren’t just watching; you are interacting.
EVERYTHING in General Admission, PLUS:
Lifetime Recording Access: You can't catch every detail live. Get the full Replay Vault to review forever.
"Backstage" VIP Q&A: After the main session ends, we stay live to answer your specific questions about your business bottlenecks.
Live Hot Seats: The chance to have your sales process or org chart audited by me in front of the room. Designed for the business owner who knows that access is the ultimate accelerator. You aren’t just watching; you are interacting.
Priority Support: Jump the line for any technical or account questions during the event.












I am swamped right now. What if I can't attend all 3 days live?
If you are "too busy" to fix your systems, that is exactly why you need to be here. You are busy because you lack the Certainty Operating System.
However, we know life happens. If you want the safety net of replays, grab the VIP Ticket ($297). VIPs get Lifetime Access to the Recording Vault. General Admission tickets ($97) do not include recordings and are for live attendance only.
I’m not 'techy.' Will I be able to set up these AI tools?
Yes. We do not use code; we use logic. If you can send an email or use a smartphone, you can install these systems. We have stripped away the "nerd talk" and focused purely on the business utility. We will show you exactly which buttons to push to make the "RoboLabor" work for you.
Will this work for my specific industry?
Unless your business is exempt from the laws of economics, yes. All service businesses run on three engines: Acquisition (Sales), Fulfillment (Operations), and Leadership (Team). The Certainty Challenge optimizes these three universal engines. Whether you run an agency, a consultancy, or a brick-and-mortar service, the "physics" of scaling are the same.
Should I bring my team/business partner?
100% Yes. In fact, it is harder to implement this alone5. Many founders buy a VIP ticket for themselves and General Admission tickets for their Ops Manager or Sales Lead so they can do the implementation work during the sessions.
Absolutely not. We don't do fluff. This is a Workshop, not a seminar6. You will be writing scripts, mapping processes, and setting up automations in real-time. You will leave with Assets, not just notes.
Why is the price so low?
Because this is an implementation challenge, not a profit center for us. I want to get this "Operating System" into the hands of as many founders as possible because I know that once you see the results, you'll want to do more business with us in the future. It’s a "break-even" offer for us to find the best founders in the market.